![]() ![]() “By choosing to drink Bird Friendly coffee to kick-start their morning, consumers can help protect quality habitat for birds and other wildlife.” “Consumers increasingly want to know that the food they eat and coffee they drink are grown and processed in ways that are healthy for farmers and the environment,” said Rice, who coordinates the Bird Friendly certification program at the SMBC. Migratory birds, including the popular Baltimore Oriole, are not only beautiful with vibrant songs, but are integral to tropical and temperate ecosystems alike, providing flower pollination and seed dispersal, among other roles. The Bird Friendly criteria are the world’s most stringent standards for shade-grown coffee production. In 2008, the majority (61 percent) of all Bird Friendly coffee roasted was consumed in the United States, followed by Japan (36 percent) and Canada (3 percent).īird Friendly is certified organic coffee produced on farms with a shade cover that provides a substantial and vital habitat for migratory and resident birds in tropical landscapes, which are increasingly threatened by deforestation globally at an unprecedented rate. Sales of organic, shade-grown coffee grown to the Bird Friendly standards of the National Zoo’s Smithsonian Migratory Bird Center rose to nearly $3.5 million in 2008, according to a report by Robert Rice, a geographer at the SMBC.
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